Search Engine Optimization (SEO) is a marketing strategy with a high degree of cost effectiveness. With SEO businesses achieving higher rankings in search engine results, achieve higher number of targeted visits and, ultimately, more customers.
SEO can generate leads passively by using proper keywords, and your site can be the top performer for your sales team. It would be a waste of money investing in social media marketing before investing in content and content strategy. We have no regrets saying that up front, because you are better off hearing it from us now, than after spending a few thousand dollars with little to no results.
If you add PR to the above, besides boosting your company’s profile and drawing site traffic, you also get an excellent source of backlinks to your page. There is no good SEO without solid online PR.
Social Media Optimization
Social media optimization (SMO) refers to activities such as social sharing of images, videos, and content for marketing reasons, and also for increasing the virality. Making social media effective for your brand does not follow one-size fit all approach. Rather, several components contribute towards the success of any social media strategy.
The most important platforms in social media include Twitter, Facebook, Quora, LinkedIn, Instagram, Pinterest, Google Plus and Reddit.
By utilizing social media marketing, small companies can broaden their reach to a wider customer base. Your customers are already following brands on their social media channels. Therefore, a competent social media marketing strategy and adequate digital presence comprise the secret to drawing prospects. If realized appropriately, marketing with social media can result in significant success for your business.
Social media marketing has twice as much lead-to-close rate as outbound marketing. Almost 90 percent of B2B marketers utilize social media in one form or another. Regardless of what you sell or who is your target audience, having social media in your arsenal of marketing weapons can provide you with valuable help into growing your brand and increasing your revenues.
Content marketing creates site engagement with targeted users and generates more inbound traffic. You will receive more leads, higher sales, brand awareness, natural link popularity, and you will be seen as the opinion leader.
You can increase the traffic to your site by generating unique content that your clients are interested in and by using social media and other content marketing strategies to promote your blogs. The first step is to use SEO on the blog itself.
It does not have to do with how much text was written, but what matters is how well-targeted the content is and how good you are in promoting it. This also involves the SEO aspect of writing a blog, which entails a very particular strategy, including external and internal linking, formatting, etc.
One of the quickest and most effective ways to significantly increase referral traffic, generate backlinks, and get more people to get in tough is to regularly write guest blogs.
There is this one category that refuses to let go – Email marketing. And it’s not hard to understand why; for more than a decade, email marketing has been delivering the highest ROI for marketing professionals. Email marketing generates $38 in ROI for every dollar spent and provides marketers with the broadest reach of all the other channels they have access to. Despite the abundance of marketing tools available, email marketing is unmatched in terms of business growth.
Email marketing is cheap and has a twenty times higher value for money compared to traditional media. Also, contrary to direct mail marketing or telemarketing, customers get the chance to interact and create stronger relationships with email. Some of the best marketers, working in the most successful companies worldwide, think of email as the best channel for business growth.
This form of advertising is done using social networks and Search Engines (SEM). Often referred to as “Sponsor Ads”, Search Engine Marketing (SEM) is done by placing an ad in the query results by the search engine. Depending on your personal preference, your ads will be seen only by users that meet your stated demographics criteria. Pay-Per-Click is the best option as you only get to pay for your ad when a user clicks on your ad. The other popular options are Pay-Per-Impression and Pay-Per-Action.
Social Media Marketing (SMM) is an excellent tool a brand can use in reaching out to its potential customers on social media networks. This is also one of the effective means of establishing strong online presence. Facebook ad is a good example. It gives you a wider reach, while giving your brand more exposure. SMM isn’t the same thing as Social Media Optimization (SMO) which depends on how effectively you use social media networks in raising awareness for your brand.