We specialize in systematic delivery of your marketing and branding communication on various media channels. Our team of Digital Marketing experts execute a combination of paid and organic activities to achieve optimum outreach. Our secret to achieving fast results is to sync each activity with real-time response data, and make necessary adjustments.
We help you streamline and execute all your offline and online marketing activities into a methodical marketing ecosystem. All this will be done while making sure you make the most out of your investment (ROI).
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Below are our main deliverables and activities of the Integrated Marketing Kit.
Search Engine Optimization (SEO)
We see your website as the most valuable asset. Our digital marketing efforts will commence with the optimization of the website itself. We usually do it with a collection of plugins and SEO tweaks. SEO is not just about ranking high in the Search Engines, but is also about identifying right audience, optimizing for the right keywords, and tracking the progress to make necessary adjustments for your website.
Setting up goals – Before beginning SEO work, we set up the goals for the website along with your inputs.
Keyword research & page setup – The SEO process starts with keyword research of the website. Keyword research indicates the terminology used by people to search and discover content in your domain. We use a number of techniques to research on the keywords and choose the right ones. We create a master list of possible search terms that your audience will use, and carry out a deep analysis of your products and offerings. On your approval of the suggested keywords, the next step is to select the apt pages in your website for each short-listed keyword.
Analytics setup – Tracking search-engine traffic help us to uncover the real view of search marketing success. Before making any changes in the website, we setup the Google Analytics to measure the results at every stage. We also analyze your top competitor websites and do comparative studies of their keywords, on-page optimization, back-links, age etc.
On-Page optimization – Before beginning SEO work, we do an audit and measure how your website is currently performing. We then optimize the website for better ranking in the search engines. We use only safe and ethical practices to the likes of Google.
Off-Page optimization – This process builds trust and authority of your website in the eyes of major search engines. Off-page optimization or link building is the reason for getting maximum performance in the search engines for targeted keywords.
Social Media Optimization (SMO)
Social media marketing has twice as much lead-to-close rate as outbound marketing. Almost 90% of B2B marketers utilize social media in one form or another. Regardless of what you sell or who your target audience is, having social media in your arsenal of marketing weapons can provide you with valuable help into growing your brand and increasing your revenue. We have included below, a list of Social Mediums with a detailed description of the suggested activity.
Unique Posts – Unique content is posted on your Facebook page with structured hashtags and messaging strategy. These posts feature the contents such as custom graphics and company based news based on the hashtag campaigns that align with the overall strategy.
Content Promotion – All your blog articles and whitepapers that we create for you are distributed to a wider audience using your social media handles. This not only increases the number of people who read it, but also improves your search engine ranking too.
Interaction with Other Pages – Cross posting helps us get the attention of other pages that belong to complementary and non-competing businesses. This further encourages the sharing of company content and also introduces more people to your brand.
Creation of Custom Images – With the help of our very creative and professional graphics designers, we create impressive posters, gif images, and video bytes each month.
Customer Support – Anytime a customer is dissatisfied with a program, product, or service, they may let out their grievances via social media. We respond to any of the feedback promptly and courteously and provide answers to any inquires made. For ensuring our answers are in-line with your brand guidelines, we shall keep things in-loop with your team.
Facebook Ads – Your Advertisement budget management is part of our social media package and the services include:
- Ad concept and copy
- Management of the ad campaign
- Analytics reports
- Graphic design/correctly paid for stock photo
- Targeting of audiences
- Adjustment of ads as required to maximize results
- Determining the best content to use with
- A/B testing between two or more ads within the one campaign
If you wish to add a monthly budget for ads, we can easily integrate that into the existing scheme. It will only cost you 15% on your advertising spend as our Ad-management fee.
Daily Tweets – Our next focus is on contributing value to the community and keeping a cordial and continued interaction with your target audience.
Creation and Management of Hashtag – We shall always be abreast on the latest trends and pick our timing right. These hashtags will facilitate better visibility, increase interactions and get more followers.
Interacting for the Purpose of PR – Twitter is a very effective tool in PR, as most journalists are always active on Twitter to get their news items and articles. We shortlist bloggers and journalists related to your brand, and build resonance with them over online channels before we can introduce them to your company. This modus operandi is one of the best strategies to grow your Twitter presence.
Promotion of Content – We indulge in a continuous sharing of the company’s content, which will help in increasing the traffic influx on the website.
Customer Support – We are on a lookout for any tweet relating to your company, even if the tweet is not tagged to your company handle. If the tweet is positive, we make sure it is retweeted, liked, and gets spread. However if the tweet is negative, you shall be urgently intimated and we shall respond to the person’s grievances with immediate effect, and do so in a courteous manner. You can be assured that their inquiries will be promptly responded to only after consultation with your team.
Keyword Monitoring – We make use of digital tools to keep surveillance on people talking about relevant topics, and then build connection with them.
Twitter Lists – We build lists, and participate in Twitter chats on topics relevant to your brand. We also host our own or carry out an interview with a professional who has a mammoth of Twitter followers. This will effectively bring influencers to our marketing mix.
Updates – From research about Social media, it has been revealed that Instagram updates has a better reach to the youth audience aged 13 – 30. We add relevant posts to your Instagram handle with unique and compelling graphics that shall be appreciated by your audience.
Hashtags – We make use of the right hashtags in creating updates. We pick the most relevant and trendiest hashtags so that when people search for topics of interest, they will find your brand easily.
Updates – We do approximately regular posts on the brand’s LinkedIn page to reach your connections. All articles, blog posts, and press interactions are promoted on the page.
Interaction – Your LinkedIn page ‘connect’ with other pages concentrating more on thought leaders, mentors and other related brands that are not your competitors. Their updates are subsequently shared on your page at intervals, so that they are useful and appropriate for your own audience.
LinkedIn Group Involvement – We join LinkedIn in groups and interact with other members for your brand’s benefit. This improves engagement with people who are not following your company yet and directs traffic to your company’s website. We engage in 5-7 group discussions weekly. This will largely involve the promotion of the website content as appropriate.
Ad management – You prepare the budget and we take care of the targeting, monitoring and reporting of correspondence. This helps your post to reach individuals and businesses who are not familiar with your brand. An additional Ad-Management fee that amounts to 15% of the total ad budget is applicable.
Images – We ensure that the images we use will not amount to any copyright infringements. They usually are purchased stock photos, custom graphics, and actual photos. We always use optimally sized images for various social media channels.
Making social media effective for your brand does not follow one-size fit all approach. Rather, several components contribute towards the success of any social media strategy.
In three months, we can significantly attract more visitors to your website by creating unique contents that could interest your audience. Then, we distribute and promote the blogs as micro-content on social media channels. It starts with optimizing the blog itself, which we can do with a variety of SEO tweaks and excellent plugins.
We alternate through four kinds of blog posts:
Industry-Connect posts – In this mode, quotes from a minimum of three experts are incorporated in each of the posts. An emphasis is placed on those experts that have a large personal social media following. This enables us to leverage their networks and direct more traffic to your website (most experts will share links to blog posts which feature them). Also, this sends a positive signal to all search engine crawlers too. (1500+ words each).
Research posts – These are posts which are targeted towards potential buyers and also have a strong SEO focus. These long-form posts are designed to draw-in organic search traffic, and can also be a good way of passively generating leads on a regular basis. Research has revealed that the latest Google algorithm support long-form contents more, and posts with 2000+ words tend to generate the largest SEO returns on the long-run.
Listicles – These are lists-based blogs that attract readership across several groups. They usually invite people to share it across their networks or even bookmark them for future reference.
Conversational posts – These kinds of posts provide observations about topics that your customers may find interesting.
Story-telling Videos – These videos tell stories about your industry, people involved, your products or services and your brand accomplishments.
There is this one category that refuses to let go – Email marketing. And it’s not hard to understand why. For more than a decade, email marketing has been delivering the highest ROI for marketing professionals. Email marketing generates $38 in ROI for every dollar spent and provides marketers with the broadest reach of all the other channels they have access to. Despite the abundance of marketing tools available, email marketing is unmatched in terms of business growth.
Email marketing is cheap and has a twenty times higher value for money compared to traditional media. Also, contrary to direct mail marketing or telemarketing, customers get the chance to interact and create stronger relationships with email. Some of the best marketers, working in the most successful companies worldwide, think of email as the best channel for business growth.
This form of advertising is done using social networks and Search Engines. Often referred to as “Sponsor Ads”, Search Engine Marketing (SEM) is done by placing an ad in the query results by the search engine. Depending on your personal preference, your ads are seen only by users that meet your stated demographics criteria. Pay-Per-Click is the best option as you only get to pay for your ad when a user clicks on your ad. The other popular options are Pay-Per-Impression and Pay-Per-Action.
Social Media Marketing (SMM) is an excellent tool a brand can use in reaching out to its potential customers on social media networks. This is also one of the effective means of establishing a strong online presence. Facebook ad is a good example. It gives you a wider reach while giving your brand more exposure. SMM isn’t the same thing as Social Media Optimization (SMO) which depends on how effectively you use social media networks in raising awareness for your brand.