Influencer marketing – Final nail in coffin for traditional marketing?

Influencer marketing – Final nail in coffin for traditional marketing?

The social media marketing has made a quantum shift in the way marketing is done by shifting the focus to voice of the customer rather than voice of the brand. Earlier the marketing trend used to be pulling out a brand ambassador and rolling out the story in television, newspapers and other media platforms. Today […]

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Digital Marketing trends to keep an eye on in 2016

Digital Marketing trends to keep an eye on in 2016

Digital marketing space is becoming as dynamic as ever with Google changing its search engine algorithm every now and then. It is necessary for the digital marketers to keep themselves adapted to the emerging trends and make their marketing campaigns effective. Some of important digital marketing trends to watch out in 2016: 1) Mobile web […]

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How to be one notch above your competitors in Social media marketing

How to be one notch above your competitors in Social media marketing

Let’s face it, the days when people would say that having a social media page would allow you to gain a competitive edge are long gone. Now it has become more than essential to have a social media page available for your customers and this means that you really need to take things further if […]

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